Bedlam's SEO Success

How Bedlam – luxury bedding brand leveraged SEO to achieve 5X revenue and organic growth.

BEDLAM

Discover the results we achieved for BEDLAM through SEO.

+200%

GROWTH IN ORGANIC REVENUE WITHIN 1 YEAR

+400

RELEVANT KEYWORDS RANKED ON GOOGLE PAGE 1

+3.5M

ORGANIC IMPRESSIONS THROUGH SEO IN 12 MONTHS

What they say about our

SEO services

THE CLIENT

Founded in 2019, BEDLAM disrupted the bedding industry by breaking the stereo-type delivering unique branded luxury bedding. With a mission to continually steer away from the typical bedding market, BEDLAM aims to delight its customers with minimalistic yet bold design in bedding that makes you want to stay, play, and slay in bed. Their vision is to be recognised as one of the most luxurious bedding brands in the world.

  • Grow visibility
  • Increase organic traffic
  • Reduce low ROAS
  • Increase product sales
FIRST YEAR

Drag the divider below left-right to see BEFORE & AFTER SEO results.

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target challenge

THE CHALLENGE

Before partnering with Digital Brahmans in 2019, BEDLAM faced a major challenge in generating sales outside of their known network, and word-of-mouth clients.

BEDLAM website traffic was minimal and most of it came direct or from brand searches. This meant that organic traffic and new audience did not discover BEDLAM unless they heard about it from someone.

The first aim was to leverage SEO for creating brand awareness and potentially generating online sales.

Not long after the campaigns started, the business, like many others, was struck down by Covid-19 outbreak.

THE STRATEGY

Over the past 4 years, Digital Brahmans have successfully executed SEO services for BEDLAM, resulting in significant growth in organic traffic and sales.

 

The first step was keyword research and competitor study to highlight and incorporate keywords relevant to BEDLAM product range and brand ethos.

 

The next step was on-page and off-page SEO making sure that the content spoke the language BEDLAM resonates with. Additionally, technical SEO was regularly checked to ensure the website performed well.

Lastly, we created monthly progress reports highlighting the keywords and their corresponding ranks on search engines along with data from Google Analytics.

 

strategy plan

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THE RESULT

In the first 9 months of 2020, BEDLAM saw exponential growth in organic traffic and 450% growth in ROI through online sales.

  • 15 keywords on Google Page 1
  • 400k+ impressions
  • 450% jump in revenue
  • 5 keywords in Top 3 ranks
  • Thriving through Covid-19.

 

Successful 2021, 2022, and 2023 with consistent growth, BEDLAM stands tall as an industry leader in 2024.

In 2024, BEDLAM has achieved

  • 400+ keywords on Google Page 1
  • 3.32m impressions in 12 months
  • Consistent sales growth
  • 30% Return Customer Rate
  • 2.2% Add to Cart Rate
LAST 12 MONTHS

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Ask us for industry references. Meanwhile, here are some Google reviews.

renuka tharejarenuka thareja
05:55 08 Oct 24
Quality work and deep knowledge. Satisfied with SEO services and Website Design. Highly recommend 👌
Elite FurnishingElite Furnishing
05:43 08 Oct 24
Amazing experience with the team. Little more improvement will do wonders
Mit DesaiMit Desai
04:08 04 Oct 24
They are putting in a good effort to promote our pizza shop. Now, we are in Top 3 of Google Maps. Over the last few months we have seen consistent growth in our organic search visibility on Google maps. Phone calls and website visits have increased too.Ther are also guiding us in other aspects of marketing, outside their scope of work. We are looking forward to long term growth with Digital Brahmans, and recommend them to anyone in need of a genuine marketing team.
Neil ScofieldNeil Scofield
06:22 09 Sep 24
Abdellah AmezzianAbdellah Amezzian
10:04 13 Jul 24
I’ve been working with Digital brahmans for the last fours and they have been doing a great job with high quality. Very recommended
Sneh KSneh K
05:48 15 Jun 24
Good marketing guys, their SEO work is showing positive results for our business. 6 months in and we're satisfied with the progress.
We engaged their SEO team for 1 year and happily extended 2nd year. Their knowledge in the field is excellent. We got great results with them and have been able to pass on the benefits of organic traffic to all our franchise partners at Perspire Sauna Studios.
Tanya PaltaTanya Palta
12:04 27 Apr 24
For four years, I've collaborated with Rubal and his team, who have been instrumental in shaping the success of my brand, Bedlam. Rubal is a consummate professional—sharp, astute, and highly focused. Additionally, his expertise in SEO is unparalleled.
Akshay MaheshwariAkshay Maheshwari
08:11 25 Apr 24
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