How Bedlam – luxury bedding brand leveraged SEO to achieve 5X revenue and organic growth.
BEDLAM
Discover the results we achieved for BEDLAM through SEO.
+200%
GROWTH IN ORGANIC REVENUE WITHIN 1 YEAR
+400
RELEVANT KEYWORDS RANKED ON GOOGLE PAGE 1
+3.5M
ORGANIC IMPRESSIONS THROUGH SEO IN 12 MONTHS
Founded in 2019, BEDLAM disrupted the bedding industry by breaking the stereo-type delivering unique branded luxury bedding. With a mission to continually steer away from the typical bedding market, BEDLAM aims to delight its customers with minimalistic yet bold design in bedding that makes you want to stay, play, and slay in bed. Their vision is to be recognised as one of the most luxurious bedding brands in the world.
Drag the divider below left-right to see BEFORE & AFTER SEO results.
Before partnering with Digital Brahmans in 2019, BEDLAM faced a major challenge in generating sales outside of their known network, and word-of-mouth clients.
BEDLAM website traffic was minimal and most of it came direct or from brand searches. This meant that organic traffic and new audience did not discover BEDLAM unless they heard about it from someone.
The first aim was to leverage SEO for creating brand awareness and potentially generating online sales.
Not long after the campaigns started, the business, like many others, was struck down by Covid-19 outbreak.
Over the past 4 years, Digital Brahmans have successfully executed SEO services for BEDLAM, resulting in significant growth in organic traffic and sales.
The first step was keyword research and competitor study to highlight and incorporate keywords relevant to BEDLAM product range and brand ethos.
The next step was on-page and off-page SEO making sure that the content spoke the language BEDLAM resonates with. Additionally, technical SEO was regularly checked to ensure the website performed well.
Lastly, we created monthly progress reports highlighting the keywords and their corresponding ranks on search engines along with data from Google Analytics.
Dive with us.
In the first 9 months of 2020, BEDLAM saw exponential growth in organic traffic and 450% growth in ROI through online sales.
Successful 2021, 2022, and 2023 with consistent growth, BEDLAM stands tall as an industry leader in 2024.
In 2024, BEDLAM has achieved
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