How Carestream Dental leveraged SEO to build product awareness for Dental RVG 142, OPG CS-8100, and X-Ray machine CS-2300P.
Carestream Dental
Discover the results we achieved for Carestream Dental through SEO.
+2000
QUALIFIED LEADS ACROSS 3 PRODUCT CATEGORIES
+50
RVG, OPG, X-RAY KEYWORDS RANKED ON GOOGLE PAGE 1
+1M
ORGANIC IMPRESSIONS FOR 3 PRODUCT PAGES
Carestream Dental is a worldwide dentistry equipment OEM committed to transforming dentistry by simplifying technology. Carestream Dental provide cloud solutions and clinical management for dental practices, groups, DSOs and partners.
Drag the divider below left-right to see 8 months comparison in SEO results
Carestream Dental faced a challenge in generating consistent growth in sales outside of established distributor network.
Visibility was minimal for the newly launched products RVG-142, CS-8100, and CS-2300P.
It was decided to Audit the existing structuring of the product pages and shop pages to ensure the information seekers and potential buyers aligned into the same sales funnel.
By optimising product pages of the 3 mandated products, Digital Brahmans first built the search engine rankings for relevant keywords triggering better visibility leading to more impressions and clicks.
With further UX optimisation and CTA placements, leads were generated for sales and business development teams to follow-up with potential clients interested in purchasing latest dentistry equipments for their practice.
Link building, technical audit, URL restructuring, and on-page SEO were the main areas of work to optimise the selected pages.
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In the first 8 months, Carestream Dental recorded
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