TRAK N TELL
Discover the results we achieved for TRAK N TELL through SEO.
+200%
GROWTH IN ORGANIC TRAFFIC WITHIN 8 MONTHS
+300
NON-BRAND KEY-PHRASES RANKED ON GOOGLE PAGE 1
+5.2M
ORGANIC IMPRESSIONS WITHIN 16 MONTHS
SEO services
THE CLIENT
Founded in 2009, Trak N Tell was conceived when vehicle theft and cases of rash driving were at peak. Trak n Tell as a venture started with the now CEO experiencing misuse of his personal vehicle by a driver. He utilised his engineering knowledge to tailor a product that would revolutionise the market of car tracking and safety systems in India. Trak N Tell is now trusted by car owners across India, Nigeria, Kenya, Nepal, Bangladesh, Sri Lanka, Colombia, USA and Canada.
- Build INTELLIPLAY brand and product awareness
- Grow organic website traffic and leads for INTELLIPLAY
- Increase product knowledge and sales for GPS trackers and Android Products
Drag the divider below left-right to see BEFORE & AFTER SEO results.
THE CHALLENGE
Before partnering with Digital Brahmans, Trak N Tell introduced IntelliPlay – an intelligent car infotainment system that provides vehicle safety along with in-car entertainment using its own in-built LTE SIM card.
With lack of product awareness in an extremely price sensitive market, IntelliPlay was introduced as an aspirational product at a premium price point not affordable for the masses.
With a disorganised offline market and inconsistent online sales, Trak N Tell wanted to cut through the noise and beat competitors who were largely importing such products for much cheaper rates.
THE STRATEGY
The strategy included e-commerce SEO, Youtube Video campaigns, Google Ads, and Social Media brand awareness campaigns to take a holistic approach to leverage the long-standing reputation Trak N Tell built over the years for its GPS tracking devices in India.
Video content development and optimisation also played a significant role in educating the market about the product fitment, functionality, and benefits as a reliable after-market product.
Keyword research, on-page and off-page SEO, Youtube video optimisation, explainer videos, Google Ads and Social Media PPC campaigns all helped to drive traffic to the newly built e-commerce website.
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THE RESULT
Over the last 3 years, Digital Brahmans have successfully executed SEO services for Trak N Tell. Here are some of the key results achieved
- 200% organic traffic growth in 12 months
- 300+ non-brand keywords on Google Page 1
- 5.2m+ organic impressions through organic search
- 3x boost in sales through website and online channels
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