How Perspire – leading infrared sauna brand achieved 70% organic traffic growth.
PERSPIRE SAUNA STUDIO
Discover the results we achieved for PERSPIRE through SEO.
+70%
GROWTH IN ORGANIC TRAFFIC WITHIN 1 YEAR
+500
RELEVANT KEY-PHRASES RANKED ON GOOGLE PAGE 1
+5.4M
ORGANIC IMPRESSIONS WITHIN 12 MONTHS
Founded in 2010, Perspire Sauna Studios is a wellness concept business that promotes the benefits of infrared saunas with an aim to offer alternatives for traditional saunas to communities. With a growing need for self-care and wellness since Covid-19, team Perspire wanted to boost Perspire brand awareness and increase footfall to support their B2B outreach program to attract potential franchise partners from various parts of the USA.
Drag the divider below left-right to see BEFORE & AFTER SEO results.
Before partnering with Digital Brahmans in 2021, Perspire Sauna Studio had the challenge of promoting the benefits of Infrared Sauna as an alternative to traditional saunas.
The objective of promoting the benefits came with another challenge of racing against competitor brands to capture communities in various local geo-locations and suburbs.
PERSPIRE website traffic was good but there was scope to raise further awareness and local foot-fall to respective outlets.
A two-pronged strategy was devised comprising SEO services for the website and Local SEO services for franchisee Google listings.
The work started off with keyword research and competitor analysis to highlight and incorporate keywords relevant to Perspire brand ethos and services.
This was followed by on-page and off-page SEO to grow the funnel size attracting information seekers as well as potential customers.
Local SEO services were carried out to help gain exposure for franchise Google Business Profiles through GMB optimisation.
In addition, blogs were published consistently to attract inbound traffic through wellness related topics.
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Digital Brahmans carried out a successful SEO services campaign augmented by Local SEO services for franchisee outlets. Over the last 3 years, we achieved
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