Perspire Sauna Studio SEO Success

How Perspire – leading infrared sauna brand achieved 70% organic traffic growth.

PERSPIRE SAUNA STUDIO

Discover the results we achieved for PERSPIRE through SEO.

+70%

GROWTH IN ORGANIC TRAFFIC WITHIN 1 YEAR

+500

RELEVANT KEY-PHRASES RANKED ON GOOGLE PAGE 1

+5.4M

ORGANIC IMPRESSIONS WITHIN 12 MONTHS

What they say about our

SEO services

THE CLIENT

Founded in 2010, Perspire Sauna Studios is a wellness concept business that promotes the benefits of infrared saunas with an aim to offer alternatives for traditional saunas to communities. With a growing need for self-care and wellness since Covid-19, team Perspire wanted to boost Perspire brand awareness and increase footfall to support their B2B outreach program to attract potential franchise partners from various parts of the USA.

  • Grow brand awareness
  • Increase organic traffic
  • Increase concept awareness
  • Promote local outlets and benefits
FIRST YEAR

Drag the divider below left-right to see BEFORE & AFTER SEO results.

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target challenge

THE CHALLENGE

Before partnering with Digital Brahmans in 2021, Perspire Sauna Studio had the challenge of promoting the benefits of Infrared Sauna as an alternative to traditional saunas.

 

The objective of promoting the benefits came with another challenge of racing against competitor brands to capture communities in various local geo-locations and suburbs.

 

PERSPIRE website traffic was good but there was scope to raise further awareness and local foot-fall to respective outlets.

THE STRATEGY

A two-pronged strategy was devised comprising SEO services for the website and Local SEO services for franchisee Google listings.

 

The work started off with keyword research and competitor analysis to highlight and incorporate keywords relevant to Perspire brand ethos and services.

 

This was followed by on-page and off-page SEO to grow the funnel size attracting information seekers as well as potential customers.

 

Local SEO services were carried out to help gain exposure for franchise Google Business Profiles through GMB optimisation.

 

In addition, blogs were published consistently to attract inbound traffic through wellness related topics.

strategy plan

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THE RESULT

Digital Brahmans carried out a successful SEO services campaign augmented by Local SEO services for franchisee outlets. Over the last 3 years, we achieved

  • 70% organic traffic growth in the first year of our engagement
  • 500+ keywords on Google Page 1
  • 50k+ non-branded organic search clicks with 12 months
  • 5.4m organic impressions in the last 12 months
LAST 12 MONTHS

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Why trust us?

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Ask us for industry references. Meanwhile, here are some Google reviews.

We engaged their SEO team for 1 year and happily extended 2nd year. Their knowledge in the field is... excellent. We got great results with them and have been able to pass on the benefits of organic traffic to all our franchise partners at Perspire Sauna Studios.read more
Tanya PaltaTanya Palta
12:04 27 Apr 24
For four years, I've collaborated with Rubal and his team, who have been instrumental in shaping... the success of my brand, Bedlam. Rubal is a consummate professional—sharp, astute, and highly focused. Additionally, his expertise in SEO is unparalleled.read more
Akshay MaheshwariAkshay Maheshwari
08:11 25 Apr 24
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