How Rococo – Melbourne’s leading Italian restaurant achieved 75% organic traffic growth and topped Google Maps.
ROCOCO ITALIAN RESTAURANT
Discover the results we achieved for ROCOCO through SEO.
+75%
GROWTH IN ORGANIC TRAFFIC WITHIN 1 YEAR
+200
NON-BRAND KEY-PHRASES RANKED ON GOOGLE PAGE 1
+1.3M
ORGANIC IMPRESSIONS WITHIN 16 MONTHS
Founded in 2005, Rococo Group operates three restaurants in Melbourne, Australia. The restaurant specialises in simple Italian food with authentic flavours. The group started with their flagship restaurant on Acland Street, St Kilda, Victoria with more than 100 seats.
Drag the divider below left-right to see BEFORE & AFTER SEO results.
Before partnering with Digital Brahmans in 2020, Rococo St Kilda faced a challenge of low corporate groups and business lunch bookings.
Rococo’s local foot-fall had always been decent for the dinner service, however, there was scope for growth in the breakfast and lunch service, especially in Vegan Menu sales.
The strategy included both website SEO optimisation and Local GMB optimisation to promote in St Kilda and surrounds.
A thorough keyword research was conducted to highlight and shortlist keywords relevant to Rococo’s main objectives of promoting corporate brunch and group bookings.
The next step was on-page and off-page SEO for Rococo St Kilda and Rococo Hawthorn.
Local SEO was the main focus to gain exposure both outlets. Published blogs were refreshed and optimised to generate further interest in the community.
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Digital Brahmans successfully executed SEO services for Rococo outlets. Here are some of the key results achieved
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