Rococo Italian Restaurant SEO Success

How Rococo – Melbourne’s leading Italian restaurant achieved 75% organic traffic growth and topped Google Maps.

ROCOCO ITALIAN RESTAURANT

Discover the results we achieved for ROCOCO through SEO.

+75%

GROWTH IN ORGANIC TRAFFIC WITHIN 1 YEAR

+200

NON-BRAND KEY-PHRASES RANKED ON GOOGLE PAGE 1

+1.3M

ORGANIC IMPRESSIONS WITHIN 16 MONTHS

What they say about our

SEO services

"Digital Brahmans did a great job with SEO to meet our corporate bookings and business brunch targets. Our Google rankings spiked and regular group bookings came through. We then wanted to promote our Vegan Menu, and their team's efforts brought us top results to grow our Vegan customer base."

THE CLIENT

Founded in 2005, Rococo Group operates three restaurants in Melbourne, Australia. The restaurant specialises in simple Italian food with authentic flavours. The group started with their flagship restaurant on Acland Street, St Kilda, Victoria with more than 100 seats.

THE BRIEF

Grow corporate and group bookings
Increase mid-week business brunch traffic
Build awareness of their Vegan Menu
Promote the brand for Italian restaurant Google searches.

FIRST YEAR

Drag the divider below left-right to see BEFORE & AFTER SEO results.

THE CHALLENGE

Before partnering with Digital Brahmans in 2020, Rococo St Kilda faced a challenge of low corporate groups and business lunch bookings.

Rococo’s local foot-fall had always been decent for the dinner service, however, there was scope for growth in the breakfast and lunch service, especially in Vegan Menu sales.

THE STRATEGY

The strategy included both website SEO optimisation and Local GMB optimisation to promote in St Kilda and surrounds.

A thorough keyword research was conducted to highlight and shortlist keywords relevant to Rococo’s main objectives of promoting corporate brunch and group bookings.

The next step was on-page and off-page SEO for Rococo St Kilda and Rococo Hawthorn.

Local SEO was the main focus to gain exposure both outlets. Published blogs were refreshed and optimised to generate further interest in the community.

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THE RESULT

Digital Brahmans successfully executed SEO services for Rococo outlets. Here are some of the key results achieved

75% organic traffic growth in the first year
200+ non-brand keywords on Google Page 1
#1 rank in Google Maps local listing search
1.3m organic impressions in the last 16 months

LAST 12 MONTHS

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Ask us for industry references. Meanwhile, here are some Google reviews.

Digital Brahmans

5.0

review us on

Natalia Creative Support

17:50 15 May 24

We engaged their SEO team for 1 year and happily extended 2nd year. Their knowledge in the field is... excellent. We got great results with them and have been able to pass on the benefits of organic traffic to all our franchise partners at Perspire Sauna Studios.read more

Tanya Palta

12:04 27 Apr 24

For four years, I've collaborated with Rubal and his team, who have been instrumental in shaping... the success of my brand, Bedlam. Rubal is a consummate professional—sharp, astute, and highly focused. Additionally, his expertise in SEO is unparalleled.read more

Akshay Maheshwari

08:11 25 Apr 24

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How Rococo Italian restaurant gained 75% organic traffic and topped Google Maps

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What clients say about our

SEO services

"We engaged their SEO team for 1 year and happily extended the program. Their knowledge in the field is excellent. We got great results with them and have been able to pass on the benefits of organic traffic to all our franchise partners at Perspire Sauna Studios."

"As a small business owner, I never had the time to focus on SEO. Rubal and the team did incredible work to revamp my website and establish clear, logical pathways. In under 6 months, we reached page one for several keywords."

"For four years, I've collaborated with Rubal and his team, who have been instrumental in shaping the success of my brand, Bedlam. Rubal is a consummate professional—sharp, astute, and highly focused. Additionally, his expertise in SEO is unparalleled."

"We are satisfied with the professionalism and services offered by Digital Brahmans. Several of our keywords have consistently ranked on the first two pages for the past three years. They are prompt in their responses and have assisted us beyond their designated scope on multiple occasions."

“Their service is truly dependable and effective, with prompt communication from the team. We're thrilled with their marketing expertise and guidance throughout the project. I wholeheartedly recommend them without reservation."

“They've excelled in marketing our Surf Camp. Seven years ago, we had hit a plateau. Through rebranding and optimizing our marketing, sales, and operations, their team facilitated a 300% growth for our business."

“After experimenting with multiple agencies, we lost faith in SEO. Digital Brahmans transformed our SEO results within a year. We now hold the top spot on Google for 'London Dermatology,' along with first page ranks for numerous other keywords."

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