Rococo Italian Restaurant SEO Success

How Rococo – Melbourne’s leading Italian restaurant achieved 75% organic traffic growth and topped Google Maps.

ROCOCO ITALIAN RESTAURANT

Discover the results we achieved for ROCOCO through SEO.

+75%

GROWTH IN ORGANIC TRAFFIC WITHIN 1 YEAR

+200

NON-BRAND KEY-PHRASES RANKED ON GOOGLE PAGE 1

+1.3M

ORGANIC IMPRESSIONS WITHIN 16 MONTHS

What they say about our

SEO services

THE CLIENT

Founded in 2005, Rococo Group operates three restaurants in Melbourne, Australia. The restaurant specialises in simple Italian food with authentic flavours. The group started with their flagship restaurant on Acland Street, St Kilda, Victoria with more than 100 seats.

  • Grow corporate and group bookings
  • Increase mid-week business brunch traffic
  • Build awareness of their Vegan Menu
  • Promote the brand for Italian restaurant Google searches.
FIRST YEAR

Drag the divider below left-right to see BEFORE & AFTER SEO results.

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target challenge

THE CHALLENGE

Before partnering with Digital Brahmans in 2020, Rococo St Kilda faced a challenge of low corporate groups and business lunch bookings.

 

Rococo’s local foot-fall had always been decent for the dinner service, however, there was scope for growth in the breakfast and lunch service, especially in Vegan Menu sales.

THE STRATEGY

The strategy included both website SEO optimisation and Local GMB optimisation to promote in St Kilda and surrounds.

 

A thorough keyword research was conducted to highlight and shortlist keywords relevant to Rococo’s main objectives of promoting corporate brunch and group bookings.

 

The next step was on-page and off-page SEO for Rococo St Kilda and Rococo Hawthorn.

 

Local SEO was the main focus to gain exposure both outlets. Published blogs were refreshed and optimised to generate further interest in the community.

strategy plan

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THE RESULT

Digital Brahmans successfully executed SEO services for Rococo outlets. Here are some of the key results achieved

  • 75% organic traffic growth in the first year
  • 200+ non-brand keywords on Google Page 1
  • #1 rank in Google Maps local listing search
  • 1.3m organic impressions in the last 16 months
LAST 12 MONTHS

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Ask us for industry references. Meanwhile, here are some Google reviews.

renuka tharejarenuka thareja
05:55 08 Oct 24
Quality work and deep knowledge. Satisfied with SEO services and Website Design. Highly recommend 👌
Elite FurnishingElite Furnishing
05:43 08 Oct 24
Amazing experience with the team. Little more improvement will do wonders
Mit DesaiMit Desai
04:08 04 Oct 24
They are putting in a good effort to promote our pizza shop. Now, we are in Top 3 of Google Maps. Over the last few months we have seen consistent growth in our organic search visibility on Google maps. Phone calls and website visits have increased too.Ther are also guiding us in other aspects of marketing, outside their scope of work. We are looking forward to long term growth with Digital Brahmans, and recommend them to anyone in need of a genuine marketing team.
Neil ScofieldNeil Scofield
06:22 09 Sep 24
Abdellah AmezzianAbdellah Amezzian
10:04 13 Jul 24
I’ve been working with Digital brahmans for the last fours and they have been doing a great job with high quality. Very recommended
Sneh KSneh K
05:48 15 Jun 24
Good marketing guys, their SEO work is showing positive results for our business. 6 months in and we're satisfied with the progress.
We engaged their SEO team for 1 year and happily extended 2nd year. Their knowledge in the field is excellent. We got great results with them and have been able to pass on the benefits of organic traffic to all our franchise partners at Perspire Sauna Studios.
Tanya PaltaTanya Palta
12:04 27 Apr 24
For four years, I've collaborated with Rubal and his team, who have been instrumental in shaping the success of my brand, Bedlam. Rubal is a consummate professional—sharp, astute, and highly focused. Additionally, his expertise in SEO is unparalleled.
Akshay MaheshwariAkshay Maheshwari
08:11 25 Apr 24
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