Scoffle Waffle Restaurant SEO Success

How Scoffle Waffle Melbourne take-away shop gained 46k Google Maps views and 105% organic traffic.

SCOFFLE WAFFLE

Discover the results our Melbourne SEO agency achieved for SCOFFLE WAFFLE.

+98%

GROWTH IN ORGANIC TRAFFIC WITHIN 1 YEAR

+100

NON-BRAND KEY-PHRASES RANKED ON GOOGLE PAGE 1

+46K

VIEWS ON GOOGLE MAPS WITHIN 1 WEEK

What they say about our

THE CLIENT

Founded in 2018, Scoffle Waffle opened as a small store in Elizabeth street, Melbourne CBD. Scoffle Waffle specialises in heart-shaped waffles with a range of sweet and savoury toppings. With a growing brand name along with the need to step up the Waffle game, they moved home to Melbourne Central – LG level.

  • Build brand awareness
  • Increase weekday foot traffic
  • Build organic search visibility
  • Promote the brand for Waffles catering.
FIRST YEAR

Drag the divider below left-right to see BEFORE & AFTER SEO results.

Screen Shot 2024-06-27 at 10.41.08 AMScreen Shot 2024-06-27 at 10.40.29 AM
target challenge

THE CHALLENGE

Before partnering with Digital Brahmans in 2020, Scoffle Waffle faced a challenge of low foot-fall and poor online visibility.

 

The location in Melbourne Central was not prime, which meant that general foot-traffic would not stumble upon the store organically.

There was lack of sales on weekdays, which was compensated by weekends – leaving the business hand to mouth (only just breaking even to get by).

THE STRATEGY

The key strategy was local SEO and Google business profile optimisation to attract local foot traffic and gain visibility through Google Maps searches.

 

Website SEO was also mandated to ensure that any searches carried out for Melbourne, Waffle catering, group orders, could also be captured.

strategy plan

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THE RESULT

Digital Brahmans successfully executed Local SEO services for Scoffle Waffle Melbourne Central outlet. Here are some of the key results achieved

  • 46k Google Maps interactions in 1 week
  • 100% website organic traffic growth
  • 100+ non-brand keywords on Google Page 1
  • #1 for Best Waffles in Melbourne
  • #1 rank in Google Maps local listing search
  • #6 for Waffle Catering Melbourne
RESULT
Scoffle Waffle MapsWaffle catering

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Why trust us?

No outsourcingwe work directly with you.

Ask us for industry references. Meanwhile, here are some Google reviews.

We engaged their SEO team for 1 year and happily extended 2nd year. Their knowledge in the field is... excellent. We got great results with them and have been able to pass on the benefits of organic traffic to all our franchise partners at Perspire Sauna Studios.read more
Tanya PaltaTanya Palta
12:04 27 Apr 24
For four years, I've collaborated with Rubal and his team, who have been instrumental in shaping... the success of my brand, Bedlam. Rubal is a consummate professional—sharp, astute, and highly focused. Additionally, his expertise in SEO is unparalleled.read more
Akshay MaheshwariAkshay Maheshwari
08:11 25 Apr 24
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