SEO service is one the best digital marketing activities for you to generate revenue and sales from search. Compared to PPC, SEO services don’t require recurring costs to continue delivering results. While PPC stops as soon as your campaigns run out of budgets, search engine optimisation services continue to rank your website for no cost per click. SEO services can be utilised one-time or an on-going basis to increase organic visibility of your website and business.
What are the different types of SEO services?
- Local SEO helps your physical business local with visibility and organic reach in local search results on search engines. Local SEO can be beneficial if your business has a physical store or office location serving a defined geographic area.
- e-commerce SEO enables your online e-commerce store and it’s products to appear on SERPs when a customer searches for products with an intent to shop online. Apart from organic search results on Google, your products may also appear in Google Shopping, Images, etc, if optimised correctly.
- SEO audit is an examination of the search engine optimisation of your website. SEO audit reports include technical and non-technical SEO errors that may prevent your website from ranking on SERPs. SEO audit also highlights the strengths and opportunities for further improvement in your website SEO.
Why should you use SEO services?
There are many benefits of SEO. Therefore you should consider the cost of SEO services as an investment, not as an expense to your business.
- Specialised SEO services can help you save time so you can focus on other important aspects of your business.
- You might understand the basics of SEO, but possibly lack the experience. Expert SEO services can help you avoid blunders with the know-how and use of industry best practice.
- SEO agency can help you with better strategy making sure the SEO plan is aligned with your business goals and targets.
- SEO services cost lesser than PPC Ads as there is no Cost-Per-Click (CPC) involved.
DO YOU NEED SEO SERVICE FOR YOUR BUSINESS?
Which are the key focus areas of SEO services?
- On-page SEO refers to an optimisation activities that you carry out on your website pages. On-page SEO covers content updates, technical SEO, internal linking, UX and UI improvements, improving website structure, etc.
- Off-page SEO refers to link-building which means acquiring hyperlinks from other websites back to your own website.
- Technical SEO refers to improving the technical aspects of your website, such as navigational architecture, mobile-friendliness, and page speeds to ensure your website loads faster for better UX.
What is included in SEO services?
- SEO Audit
- SEO Strategy
- Keyword Research and allocation
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO Reporting
SEO Services Example
A footwear designer would use search engine optimisation services to rank their website for keywords like
- Luxury Formal Shoes
- Handmade Leather Shoes
- Full Grain Leather Shoes
The footwear brand’s plan would include the following deliverables to help achieve their goals
- SEO audit service to evaluate the existing efforts, strengths, weaknesses, and opportunities.
- On-page activities including, but not limited to, valuable content using relevant keywords, UX improvement, technical SEO.
- Off-page activities including link-building to generate referrals to the footwear brand’s website.
